Product Strategy & Leadership

Grandes produtos digitais não acontecem por acaso. São inevitáveis.

Produtos que clientes amam. Resultados que o negócio exige. A inteligência artificial é nossa alavanca para entregar os dois.

Let's talk See how we work

AI-ACCELERATED

6×

Productivity

AI-powered product process

3×

Speed to Market

From concept to launch

AI changed the game. Most companies aren't ready.

AI has accelerated every market. But speed without clarity creates waste - misaligned roadmaps, pilots that don't scale, features that solve no real problem. The companies that win aren't the ones that move fastest. They're the ones that make the right decisions.

95%

dos pilotos de IA não geram impacto mensurável (MIT, 2025)

42%

das empresas abandonaram iniciativas de IA em 2025 — eram 17% um ano antes (S&P Global)

projetos com parceiros especializados têm o dobro da taxa de sucesso vs. desenvolvimento interno (MIT, 2025)

Our Positioning

Product leadership committed to business results.

We work as strategic partners - embedded in your team, accountable for outcomes, focused on the decisions that shape your product and your business.

Liderado por quem já construiu o que você está construindo.

Liderança de produto com histórico em empresas como iFood, Ambev e Procter & Gamble. Trazemos a experiência para tomar decisões difíceis e o julgamento para saber quando tomá-las.

Dentro da sua organização, não fora dela.

Não produzimos relatórios e vamos embora. Trabalhamos ao lado do seu time - navegando suas restrições, sua política e seus trade-offs. O resultado não é um deck de recomendações. É um time alinhado e em movimento.

Medido pelo que muda, não pelo que é entregue.

Melhores decisões. Alinhamento mais rápido. Produtos que chegam ao mercado com clareza. Definimos sucesso pelo impacto no negócio que ajudamos a criar - não por horas registradas ou slides produzidos.

How We Work

Three ways we work with you.

Service 01

AI Product Co-Creation

We conceive and evolve AI-driven products, features, and agents that deliver real customer value - not isolated experiments or technology demos.

Best for Companies that want AI to be a product differentiator, not just a buzzword. Teams exploring agents and automation.

6-10 weeks or integrated with Fractional Leadership

AI use cases from real customer problems, not technology hype

Co-created vision, design, and implementation support

Service 02

Product Discovery Sprint

A focused engagement that turns uncertainty into clear, actionable product decisions. Not research for the sake of research - discovery oriented toward executive decision-making.

Best for Product stagnation. High-stakes bets. Roadmaps driven by opinion instead of evidence.

4-6 weeks, fixed scope and fixed price

Clearly framed problems, validated hypotheses, MVP definition

Ends with executive-level decisions, not a report

Service 03

Fractional Product Leadership

We step in as your Head of Product - part-time, embedded, and focused on what matters: product vision, strategy, and the decisions that shape your roadmap.

Best for Companies growing without senior product leadership. Founders overloaded with tactical decisions. Organizations navigating AI integration or transformation.

2-3 days per week, medium-term contracts (3-6 months)

Product vision, strategy, and outcome-driven roadmaps

Alignment across product, engineering, design, data, and business

Remote and global, B2B contractor model

Work

Real impact. Real products.

We don't show demos. We show outcomes.

Legal / AI Automation

Lector

An AI system that automates the entire legal workflow - from document analysis to petition generation and case tracking. Lawyers focus on strategy. The machine handles the rest.

6× increase in lawyer productivity

HR / AI Analytics

Somnis

A decision-oriented climate survey platform for mid-to-large companies. AI-powered analysis transforms raw employee feedback into clear, actionable organizational insights.

Decision-ready insights from day one

Fintech / Personal Finance

PacePocket

AI-powered categorization and analysis of bank statements, with gamified journeys and clear, decision-ready financial insights. Users upload a statement; the AI does the rest.

AI-automated financial clarity

Healthtech / Telemedicine

Seven Saúde

A complete telemedicine platform with on-demand consultations, specialist scheduling, and video appointments - designed to retain and engage teams through accessible healthcare.

Healthcare access that retains talent

Who Leads

Led by Fernando Avelar.

Product and digital strategist who built his career leading teams and launching products at companies like iFood, Ambev, P&G, Conta Azul, and 3 Corações. Mechanical Engineering from UNICAMP. MBA from the University of Strathclyde (UK). Combines analytical rigor with business vision to help organizations make better product decisions - especially when AI enters the equation.

Connect on LinkedIn →